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Closing the Loop: How MAGWAI and Hanap Habi Embrace the Circular Economy

What is a Circular Economy?

A circular economy presents a sustainable model that prolongs the life of products by minimizing waste and reducing the reliance on raw materials. In the fashion industry, this concept is implemented through innovative practices such as recycling old garments into new fabrics, repurposing surplus materials into accessories, and repairing damaged items instead of discarding them.

By embracing a circular economy, fashion brands can move away from the conventional “take-make-dispose” approach, which heavily contributes to environmental challenges like landfill accumulation and resource depletion. Instead, they can “close the loop” by transforming old products into new ones, fostering a sustainable future.

But this journey goes beyond the brands—it includes you! Keep reading to learn how you can participate in our fabric donation drive for a chance to win our exclusive giveaway. Join us in closing the loop to make a real difference!

Diagram comparing linear economy, recycling economy, and circular economy practiced by MAGWAI and Hanap Habi

Hanap Habi - Turning Scraps into Stylish Creations

Hanap Habi, a Filipino women-centric clothing brand, is making strides in sustainable fashion by focusing on repurposing fabric scraps and old garments. Their approach results in stylish, eco-friendly pieces that contribute to reducing textile waste. In addition to their sustainable practices, Hanap Habi supports women in Benguet by providing them with opportunities to earn a livelihood through fashion production. Their designs reflect both a commitment to sustainability and a connection to Filipino culture and craftsmanship, highlighting a practical approach to ethical fashion while supporting local communities.

Hanap Habi Filipina fashion for women, made by women

 

Like Hanap Habi, MAGWAI prioritizes sustainability through its eco-conscious products. By utilizing recycled materials, MAGWAI creates sustainable towels and shampoo bar dishes, illustrating the practical application of circular economy principles in everyday essentials. Each purchase contributes to waste reduction and supports a shift towards a more sustainable lifestyle. Through these initiatives, MAGWAI reinforces its commitment to environmental responsibility and promotes thoughtful consumer choices.

MAGWAI marine-friendly personal care - Shampoo Bar Dish and Sea-Turtle (Pawikan) towel, both made from recycled plastic

Join the Fabric Donation Drive!

From October 21 to November 7, you can be part of the movement toward circular fashion by donating your old clothes to our Denim Donation Drive, in partnership with Hanap Habi and Roots Collective. Your contribution will help reduce textile waste and give these fabrics a new life, while also supporting women from marginalized communities.

How to Join

Step 1: Pack and Label
  • Ensure your denim donations are clean and dry.
  • Pack and label your donations in a bag or box with your name and contact number.
Step 2: Message Roots Collective
  • Fill out this FORM and message Roots Collective on Viber at +63 945 235 6978 for mall permits (2 days notice required for pushcart deliveries)
Step 3: Drop Off
  • If need a cart, enter through B1 delivery bay between 9-10 AM.
  • Donation Drop-off Address:
Roots Collective, 3F Uptown Mall, Taguig City
Contact: +63 945 235 6978
Hours: 10 AM - 10 PM

 

Step 4: Send Your Selfies

  • Take a photo during drop-off and tag us on Instagram:

    • Use hashtags: #DenimDrive #DenimDoOver #RootsCollectivePH #MagwaiPH #HanapHabi
    • Expect updates from Roots Collective and Hanap Habi after the drive ends on November 7 to see how your denim will be upcycled!
      For every donation:
      • 1 lucky donor will win a MAGWAI towel of their choice
      • 2 donors will win an exclusive 30% off shopping voucher for any online platform of their choice
      • Every donor will receive discounts on both MAGWAI and Hanap Habi products in the Roots Collective Store
      MAGWAI sustainable, marine-friendly products, Reef-Safe Sheer Mineral Sunscreen (SPF50, lightweight, and no white cast); Butanding or whaleshark towel made from recycled plastic bottles; MAGWAI plastic-free Shampoo Bars made from all-natural ingredients

      Be part of the solution today!

      Donate your denim, support sustainable fashion, and help reduce textile waste. Click here to learn more about us and our collaboration partners.